The “form versus function” debate applies in many arenas, including marketing. Some marketers believe that product performance is the end all and be all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference.
Take a position on the issue by supporting one of the following statements:
- Product functionality is the key to brand success.
- Product design is the key to brand success.
Include at least one reference, APA.